“Social Networking Part 2: You've Heard the Secrets, Now Learn the Nuts and Bolts”
Presented by Susan LaPlante-Dube, Precision Marketing Group
and NEWBO 5-Star Member 

Social Media is here to stay. So how can you leverage it today for business success?

NEWBO’s last Learning Connection, led by Angela Rutzick, was a huge success, as dozens of NEWBO members and guests showed up to learn more about Web 2.0 and some of the secrets of social networking. As a follow up, Susan LaPlante-Dube of Precision Marketing Group will lead a “nuts and bolts” session to help you implement a results-driven, practical social networking plan into your business.

In this Learning Connection you will learn how to:

• Find out if someone is writing about your business – and how you can respond
• Set up a Google feed to your desktop so you can track blogs that are relevant to your business
• Set up your profile and company page on Facebook
• Get the most out of LinkedIn – how to optimize your listing, join groups, etc.
• Take advantage of other social networking sites like Plaxo, Naymz, and Jigsaw
• Use YouTube and Wikipedia to promote your business
• Use social bookmarking/rating sites like Digg, Delicious, StumbleUpon and Reddit
• Decide whether Flickr and Twitter could be right for your business

You will leave this session with 5 things you can do immediately to join the Web 2.0 World and watch your business benefit! Join us for this interactive, how-to presentation and discussion of how to leverage Social Networking in your business.

Susan LaPlante-Dube is a successful consultant and entrepreneur focused on providing small and mid-sized businesses “Marketing That Makes Money!”  She is a principal in Precision Marketing Group, the award winning marketing firm that she founded in 1999.  Susan writes and speaks frequently on various marketing topics and has been published in the Boston Business Journal, Women’s Business, and Entrepreneur.com to name a few.  She has been quoted as an expert in numerous publications including U.S. News & World Report and Entrepreneur.  Susan is a past president and an active member of NEWBO.

7:00 - 7:30 am  Breakfast and Networking
7:30 - 9:30 am Program

We are pleased to welcome walk-ins, when space allows.  We cannot accept credit cards at the door - checks and cash only, please.  If you want to pay by credit card, please register in advance.

Directions from Rt 95/128 to the Doubletree/Waltham
Take Exit27B, "Winter Street". After exiting the ramp onto Winter Street, look for signs for First Avenue.  First Avenue is a left-hand turn, but do not get in either of the two left-most lanes (Second Avenue).  Be in the lane just to the left of the right lane (for traffic continuing on Winter St).   Once you make the left onto First Avenue, turn left immediately into the hotel parking lot.

THE SMALL PRINT:  Registrations are NOT refundable.  If you find you cannot attend, you are welcome to give your admission to another for the same event.  Please notify programs@newbo.org of your change in plans, so that we are prepared with nametag and other information.
Please register by 3 pm on the day before the event in order to receive a printed nametag.
Thank you for your understanding.